Aussie beauty brand Oreimo is hoping to revolutionise hair care with its new line of ‘Essentials’ hair care products, but first, it’s had to invent a brand name.
The company has launched a campaign featuring a fictional character called ‘Essential’.
Essential is a fictional person who works for the brand.
Her job is to find and collect ingredients for products which are supposed to help her “look and feel the way you want to look and feel”.
The product she collects and sells is called a ‘Foil’.
“Essential products are products which will help to improve the natural appearance of your hair, your scalp, and your skin,” a statement from the company read.
“These products help to keep your hair and scalp healthy, beautiful, and looking healthy for the rest of your life.”
The campaign is part of the brand’s effort to boost its profile in Australia, with more than 3,000 customers visiting the company’s website to find products, a spokesperson told ABC News.
Essentials has more than 40 million followers on Instagram.
The company’s products are made with natural ingredients that “provide the perfect balance of nutrients, vitamins, and herbs to ensure you have a healthy, youthful and natural looking scalp”.
“There are many products out there that are just not designed to do the job,” the spokesperson added.
Melbourne based Oreimo has more customers than any other Australian company.
It has a strong Australian presence, with nearly 2,000 stores in Victoria, New South Wales, South Australia and Tasmania, with stores across the country.
Oreimo is already the world’s largest hair care brand, with a global presence in more than 100 countries.
Its products range from shampoo and conditioners to conditioners and hair products.
The brand’s Instagram account has more 2.6 million followers.
Its products have a strong presence in Australia.
Melbourne-based Oreimo (L) and Melbourne-based cosmetics company Burt’s Bees are shown in this 2014 file photo.(Reuters: Matt Dunham)While it has grown its international sales by more than 50 per cent, Oreimo faces a problem in its domestic market.
Australia’s biggest brand, Burt, has its own store, with two branches in Melbourne and one in Brisbane.
Orodo’s flagship store in Melbourne, known as ‘The Big Bang’, has more 200 customers and sells $1 million worth of Oreimo products a day.
Oreimo has been struggling in Australia as a result of low sales of its products.
In 2014, Oreimos Australian sales fell by 9.4 per cent.
In 2016, the company was down by 7.5 per cent from a year earlier.
Despite that, it has continued to grow its sales.
According to the latest figures from the Australian Bureau of Statistics, the Australian dollar hit a record high of 89.94 Australian cents per US dollar in August.
Source: AP/ABC News Oropo is one of the largest brands in Australia and its flagship store is pictured above in the city of Melbourne.(ABC News: Rob Griffiths)The company had hoped to attract more than a million new customers by 2020, according to the company.
But the situation has become so dire that the company has announced that it will close the flagship store at Oropo stores in Melbourne in March 2020.
For now, the only place that customers can find Oreimo’s products is on Instagram, which is currently owned by Facebook.
While Oreimo may have to close its Melbourne store, the chain’s stores in New Zealand, South Africa and the UK will continue to operate, according the company, with the only remaining store in the US in 2019 still operational.